![]() ![]() ![]() The very way an argument is conceptualized is shaped by this metaphor. This metaphor shapes our way of viewing and talking about arguments, so that it is not uncommon to hear people say things like “He won that argument,” “I attacked a weak point in his argument” or “My argument got shot down at the last board meeting.” Since linguist George Lakoff and philosopher Mark Johnson published their monograph Metaphors We Live By in 1980, scholars have devoted considerable attention to the use of metaphor as a cognitive tool that enables people to apply what they know from their direct physical and social experience to understanding more abstract things.įor example, a common metaphor used with respect to argumentation is that “argument is war”. ![]()
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